Following a surprise appearance on last week’s AEW Dynamite alongside Sting, Ric Flair will be sticking around, as earlier today, AEW and Tony Khan announced that the Nature Boy had signed a multi-year deal with the company, that includes a special exclusive endorsement of Flair’s new Wooooo! Energy drink.

AEW released the below press release announcing the deal bringing Ric Flair to AEW:

Wrestling Legend Ric Flair Signs Multi-Year Deal with AEW

The Nature Boy’s New “Wooooo! Energy” Announced as Exclusive Energy Drink of AEW

November 2, 2023 – AEW CEO Tony Khan today announced a multi-year deal with Hall of Famer “Nature Boy” Ric Flair, who surprised fans in attendance and viewers at home during last Wednesday’s AEW: Dynamite show in Philadelphia, marking his historic return to TBS by appearing as Khan’s “special gift” for “The Icon” Sting. The deal will bring Flair to AEW in addition to his new energy drink.

Flair to AEW comes on the heels of his longtime friend Sting’s impending retirement announcement, which will culminate with “The Icon’s” final match at AEW Revolution in 2024. Over the course of their 30-year history, Flair and Sting have shared incredible rivalries, momentous matches and a respected friendship. Khan also announced that with the Flair to AEW deal, Flair’s Wooooo! Energy will become the exclusive energy drink of AEW. With Flair to AEW, during AEW show dates, select host venues will carry the clean energy drink at concession stands for fans to enjoy. In addition, the beverage will be stocked in the wrestlers’ locker rooms, and will also be seen on the announcers’ desk during live broadcasts. Fans watching at home can experience Wooooo! Energy by ordering via “Last Wednesday, the ‘Nature Boy’ made his epic return to TBS, more than 35 years since the Flair vs. Sting rivalry first began on the Superstation,” said Khan. “It’s truly an honor to welcome the legend himself (Flair) – and Wooooo! Energy – to AEW.”

“Ric cemented his legacy as one of the greatest professional wrestlers of all-time long ago, and now his world-renowned persona and his amazing wrestling mind will be major assets to AEW’s
programming and our position globally. Most importantly, it’s fitting that the final chapter of Sting’s iconic career will unfold on TBS with Ric Flair by his side.”

“I’ve been in the wrestling business for over 50 years,” said Flair, speaking on his excitement of coming to AEW. “Together with AEW and Wooooo! Energy, I’ve never been more excited, and I’ve never had more energy! When the Nature Boy promises a show, you know how it’s gonna go! Wooooo!”

“We’ve all been a part of a ‘Wooooo!’ moment. Time stops, crowds erupt, and people unite to celebrate the extraordinary. It’s electric. You hear it, feel it, and never forget it,” said Chad Bronstein, President and Chairman of Carma HoldCo, parent company of Wooooo! Energy, speaking on Flair to AEW. “This is so much more than a partnership. Together, Ric Flair and everyone at Wooooo! Energy will create more unforgettable moments for generations of wrestling fans.”

Stay tuned to the Last Word on Pro Wrestling for more on Ric Flair to AEW and other stories from around the world of wrestling, as they develop. You can always count on LWOPW to be on top of the major news in the wrestling world. As well as to provide you with analysis, previews, videos, interviews, and editorials on the wrestling world.  You can catch AEW Dynamite Wednesday nights at 8 PM ET on TBS,  AEW Rampage Friday nights on TNT at 10 PM EST, and AEW Collision Saturday nights at 8 PM EST.


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